Ducati Expands The Monster Family With The New 796 and The Monster Art Body Kits

Ducati's newest Monster arrives with ten additional color selections

Cupertino, Calif. (April 19th, 2010) - Ducati North America is excited to announce the newest member of its internationally acclaimed Monster range- the Monster 796.

The 2011 Monster 796 combines the top level components and style of the Monster 1100 with the user friendliness of the Monster 696. Priced at $9,995; it will be invading streets nationwide this June in white, black and Ducati red. All three colors share the lightweight Ducati trellis frame in red, along with red wheel striping.

The Monster 796's air-cooled engine produces a potent 87hp and 56lb/ft of torque, which is enough to propel the svelte 367lb bike to any destination in a rapid fashion. In the interest of rider comfort; the Monster 796 has adapted a comfortable new seat, higher handlebars and optional passenger grab handles to enable an optimum riding experience. Borrowing from its 1100cc sibling, the Monster 796 features a single sided swingarm and four piston Brembo brakes. These features combine with an APTC slipper clutch, blackened foot rests, and new five spoke wheels to make the ultimate middleweight Monster.

Arriving alongside the latest Monster are the new 'Monster Art' body kits for all three members of the Monster family; giving riders the chance to accessorize and customize the look of their bikes with ten all-new color choices.

The new Monster Art body kits allow Monster 696, 796, 1100 and 1100S owners to extend their personal style by changing up panels to suit any mood or event. Monster lovers can 'dress' their bikes in as little as ten minutes, giving a new look to their two-wheeled beauty each day. The Monster Art kit includes tank covers, a mudguard, a micro-bikini fairing and seat cover- everything needed to change the color of a Monster in rapid fashion.

The ten new color options include three vibrant solid colors, and seven historical Ducati liveries as follows:
• "Giallo Ducati" Ducati Yellow
• "Lilla Glamour" Lilac
• "Arancione Scrambler" Ducati Scrambler Orange
• "Ducati Corse" Inspired by the new Ducati Corse logo
• "Imola 72" In honor of the Imola 200 winning 750SS
• "Darmah" Modelled after the legendary black and gold striping of the late seventies.
• "Isle of Mann 79" A tribute to Ducati's 1978 Senior TT Win
• "Pantah" Ducati's iconic logo from the eighties
• "Mach 1" A vibrant red in the spirit of the 1960's
• "Sport 100" A historic blue from Ducati's of the past

The Monster Art panel accessories can be purchased at local Ducati dealerships from $599.99.

For details on the Monster 796, Monster Art kits and the "Second Skin" promotion, please visit www.ducatiusa.com.

For more information visit www.ducatiusa.com or contact:
John Paolo Canton
Ducati North America
Ph. 001.408.343.4414
jcanton@ducatiusa.com

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducatiusa.com

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