Ducati Announces the “Fast Track” Superbike Promotion

New Ducati owners receive the Superbike of their dreams, along with the tools and instruction to ride it to the limit.

Cupertino, Calif. (16 March 2010) – Ducati North America annouces today the “Fast Track” Superbike promotion; a celebration of the Ducati Superbike lineup as purpose-built motorcycles at home on the racetrack.

Available though June 15th; this promotion is designed to give new Superbike owners an experience unique to the Ducati brand. Built to the motto: “Engineered by the stopwatch, designed by the racetrack,” Ducati Superbikes are bred to be ridden on the limit.

In the spirit of this philosophy, Ducati has teamed up with World Superbike Champion Doug Polen to include a once in a lifetime experience. With purchase of a new 2009 or 2010 Superbike, Ducati will include a day of racetrack instruction with the legendary champion at one of over a dozen venues. In order to hit the track with style and comfort, Ducati will include the following to make up the ultimate pit lane setup:

• A set of tire warmers
• A Ducati E-Z up
• 2 Ducati Quad Chairs

“I am beyond excited to be teaming up with Ducati for this excellent promotion,” said Polen. “For the past few years I’ve been mastering the transition from racing bikes to teaching others my secrets, and now it’s time for a new generation of Ducs to start flying!” Along with this exceptional trackside support, Ducati is also including a gift that can be worn every day: a watch in Ducati livery. This beautiful Swiss timepiece- influenced by elements of Ducati design- will be given to select owners of a Ducati Superbike during the program period.

Ducati is looking forward to combining its race bred Superbikes, world class instruction, and first class pit arrangements to form a track experience that could come from the Superbike World Champions. For more information on the 2010 range of Ducati Superbikes and a list of participating dealers, please visit www.ducatiusa.com.

* Watch not included with purchase of the 848 “Dark” Superbike and is available while supplies last.

For more information visit www.ducatiusa.com

Ducati
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won the 2009 Manufacturer’s title, bringing the total to 16 of the last 20 Manufacturers’ titles and 13 Riders’ titles. Competing in MotoGP since 2003, Ducati won both the Constructors’ and Riders’ world titles in 2007. For more information, please visit our web site at www.ducati.com

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