Ducati Multistrada 1200 Makes First U.S. Appearance

Cupertino, Calif. (1 December 2009) – Ducati North America is proud to debut its latest model, the Multistrada 1200, in North America at the Cycle World International Motorcycle Show® in Long Beach, Calif. December 4-6.

Shown for the first time just weeks ago at the EICMA Milan Motorcycle Show, the Multistrada 1200 was named "Most Beautiful Bike in Show" and hailed as a true ‘game-changing' motorcycle. During the Long Beach show, motorcycle enthusiasts will see why the Multistrada 1200 is considered a marvel and four bikes in one.

Because of its unprecedented technology and class-leading features this motorcycle is able to unleash four unique riding modes including Sport, Touring, Urban and Enduro, enabling the rider to enjoy a truly customizable riding experience. The power and torque delivery, suspension settings and traction control can be modified while riding this motorcycle to adapt to the rider's needs, and not the other way around.

"We are very excited to launch the technologically-advanced Multistrada to North America at the world's largest motorcycle show series," said CEO Michael Lock. "The Multistrada 1200 is a unique model for us since it really attracts all types of riders. It is not only powerful and playful, but also a comfortable and versatile adventure on two wheels."

The light weight 417-pound Multistrada 1200 will be priced at $14,995, an aggressive price point for a hand made bike that boasts 150hp and 87.5lb/ft of torque. There will be three option packages available to suit the rider's taste –Multistrada 1200 including the Bosch-Brembo ABS system; Multistrada 1200 "S Sport" package; and the Multistrada 1200 "S Touring" model which includes side luggage, a center stand and heated grips.

In addition to the debut of the new Multistrada 1200, Ducati will host a series of fashion shows in its booth for all to enjoy. The shows will take place Friday at 5:20 and 6:50pm, as well as Saturday at 11:50am, 2:20pm & 4:50pm. Throughout the weekend the Ducati Freestyle Team will be doing stunt shows for all to enjoy on the Monster 696- Ducati's most agile offering.

The Multistrada 1200 will hit North American dealerships in Spring 2010. In the meantime, motorcycle enthusiasts can visit the IMS show in Long Beach to see this electrifying sportbike up-close and personal December 4-6:

Long Beach Convention Center
300 E. Ocean Blvd.
Long Beach, CA 90802
www.motorcycleshows.com/LongBeach

For more information about the new Ducati Multistrada 1200; please visit www.ducatiusa.com or your local authorized Ducati dealer.

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