Victory Motorcycles Military Program Announced

Victory Motorcycles Offers Military Personnel a 'Full Throttle Salute' With $1,000 Cash Back

MEDINA, MN (Nov. 4th, 2009) - Victory Motorcycles is honoring U.S. and Canadian military personnel for their dedication and commitment by providing them with a special offer. Victory salutes the efforts of those who serve to protect the freedom we value so highly.

For a limited time, U.S. and Canadian military personnel are being offered $1,000 cash back on the purchase of any new Victory model during the Victory "Full Throttle Salute." All active, National Guard, reserve, and retired military personnel are eligible with proof of a valid military I.D.

"We at Victory respect and appreciate the sacrifice and service of our armed forces" said Victory General Manager Steve Menneto. "'The Victory Full Throttle Salute' is an opportunity for Victory to show that appreciation, and offer these men and women the chance to get on a new Victory and enjoy the escape motorcycling provides."

Details about the Victory "Full Throttle Salute" are available from Victory dealers, and at www.victorymotorcycles-military.com.

Victory offers a complete range of American-made cruiser motorcycles, from the stylish Victory Vegas to the muscle car-inspired Hammer S to touring models such as the Victory Vision and the new Victory Cross Country and Victory Cross Roads. Victory motorcycles deliver the best performance, comfort and style, and there's a model to suit every rider's needs and style.

For a limited time, all 2009 and earlier Victory models come with a 5-year warranty. Model Year 2010 Victory models are covered by a two-year warranty.

The 2010 Victory Lineup
Photos, videos, specifications and complete details about all the 2010 Victory Models, as well as a dealer locator, are available at: www.victorymotorcycles.com.

About Polaris
With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER(tm), snowmobiles and Victory motorcycles for recreational and utility use, and has recently introduced a new on-road electric-powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world. Victory Motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive inroads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

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