Ducati Island Returns To Daytona Bike Week

After an extraordinary inaugural event, Ducati Island returns to Daytona International Speedway

Cupertino, Calif (25 February 2009) - Ducati North America is delighted to announce the return of Ducati Island to Daytona International Speedway; with more to see than ever before.

Building upon the success of 2008's Ducati Island in Daytona, this year's event will be an action packed destination for Ducatisti and race fans alike. From Monday, March 2 to Saturday, March 7; the area below the Nextel Grandstand will be the hub of Ducati activity.

At Ducati Island Ducatisti will have a chance to participate in the "Island Showdown" contest, where owners can enter their Ducati to win "Best Of" in one of six categories: Best Overall, Best SBK, Best Air Cooled, Best Vintage, Best Modified and Best Wildcard. Each winner will receive a rare Ducati Factory Yearbook, a Puma/Ducati Backpack, $50 Puma gift certificate, subscriptions to Motorcyclist and Moto-Euro magazines, a pair of the new Oakley Ducati Sunglasses and a bag of Pirelli goods. The Motorcyclist Magazine "Best Overall" winner will receive a set of Pirelli Diablo Rosso tires for their winning bike and a copy of the desirable Pirelli Superbike Annual.

The week's activities will culminate with the "Ducati Day Daytona" party on Friday, where all of the week's festivities will continue with addition of a Ducati Concorso, a sound-off competition, a Hypermotard stunt show with Ernie Vigil from the hit movie "Yes Man" and XDL champion Nick Brocha, the award ceremony for the Island Showdown winners, Ducati University, Ducati fashion show; and autograph signings with AMA Pro Racing American Superbike Rider Larry Pegram, and 1977 Daytona winner Cook Neilson- who will be the 2009 Grand Marshal of the AHRMA Historic Cup Roadracing Series.

Ducati Island Schedule Highlights:

Monday, March 2
* Event hospitality commences
* 2009 Ducati line-up on display
* Ducatisti are able to park their motorcycles onto Ducati Island

Wednesday, March 4
* "Island Showdown" contest begins
* Larry Pegram takes to the track on his 1098 R Superbike

Thursday, March 5
* Fans can watch a Ducati Performance Superbike build up over the course of the day
* Ducati Hypermotard stunt show with Ernie Vigil and XDL champion Nick Brocha
* AMA Superbike race

Friday, March 6
* "Ducati Day Daytona" - a culmination of the week's events
* Autograph Signings with AMA Pro Racing American Superbike Rider Larry Pegram and 1977 Daytona winner Cook Neilson
* Ducati Concorso
* "Island Showdown" contest winners announced
* Ducati University
* High-Energy Fashion Show

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com

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