"CREATE MY TRIUMPH" WEB SITE FEATURE MAKES CUSTOMIZING A TRIUMPH EASIER THAN EVER

New Online Tool Helps Customers Visualize and Budget Their Motorcycle

ATLANTA (December 9, 2008) - Triumph has introduced the "Create My Triumph" online tool that provides customers with the opportunity to design the Triumph motorcycle of their dreams from the convenience of their computer. The online device allows customers to pick their favorite Triumph model and customize it by selecting their favorite color and choice of genuine Triumph accessories. "Create My Triumph" has the entire 2008 model line available now; the 2009 models will be added in February.

The online tool is available exclusively at www.TriumphMotorcycles.com under "Create My Triumph." Four easy steps walk the customer through the process of selecting a base model, picking their favorite color, choosing any of Triumph's genuine accessories, and allowing the customer to view both sides of their custom masterpiece. Each time an accessory is added, the image automatically updates to show the installed accessory. A running total of the motorcycle's base price and line item descriptions with retail prices for each accessory that is selected are visible alongside the image of the customized motorcycle.

The final image and parts list can be emailed directly to, or printed and taken to, any of Triumph's authorized dealers for fulfillment. There are almost 200 authorized Triumph motorcycle dealers in North America and more than 700 globally.

Triumph offers a comprehensive range of accessories to enhance the styling, functionality, and performance of your Triumph motorcycle. Popular accessories include gel seats, saddle bags, windshields, luggage, chrome and carbon fiber trim, front spoilers, mirrors and exhaust pipes.

To find your local Triumph dealer, please visit
www.TriumphMotorcycles.com

Triumph Motorcycles
www.TriumphMotorcycles.com is the British motorcycle marque that produces a wide range of sport, cruiser and touring motorcycles that are all designed to provide outstanding motorcycling experiences. From the storied Bonneville to the class-leading Speed Triple, Triumph offers a blend of design, character and performance that result in truly distinctive motorcycles. First established in 1902 and now located in Hinckley, Leicestershire, England, Triumph has always set the pace for category winning machines. The company is solely owned by Bloor Holdings Ltd. and its North American operations are based in Atlanta.

For more information contact:
Matt O'Connor, McRae, (404)917-0675
Stephanie Milo, McRae, (404) 917-0682
Peter Carleo, Triumph, (678) 854-2010

Triumph Motorcycles (America) Ltd.
Telephone: (678) 854-2010
385 Walt Sanders Memorial Drive, Suite 100
Fax: (678) 854-2025
Newnan, GA 30265

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