Harley-Davidson Styling For 1940

By Chet Billings

The new style footboards have made it necessary to redesign both the legshield brackets and the legshields for all models. The new legshield apron gives the rider still better protection.

For 1940, 5.00”x16’” Firestone motorcycle tires are available on all models, including Servi-Cars, sidecars, and Package Trucks. These tires are designed and built for motorcycle use, with ample side and sidewall protection. They allow for adequate fork and guard clearance and add beauty and increased riding ease.

From now on, the 4.50x18” tires that have been available for several years will no longer be furnished, as the new 5.00x16” tires offer so many superior advantages.

Rear and front fenders and the entire tanks are all enameled in the main color with a narrow stripe in the secondary color to set off and enhance the beauty of the chrome nameplates. Color options for 1940 are the following:

Clipper Blue with White Stripe. Flight Red with Black Stripe. Squadron Gray with Bitter sweet Stripe. Black with Flight Red Stripe. Police Silver with Black Stripe (Police only).

The Harley-Davidson plan of offering accessories for new models in groups will be continued. For 1940 there are three groups for solo models instead of two formerly. These groups are:

Utility Solo Group Sport Solo Group DeLuxe Solo Group

The Utility Group offers the minimum in accessories needed for satisfactory motorcycle use. It is a group which will very likely find favor with the purchasers of

Harley-Davidsons for commercial work. The Sport Group will give the rider a dolled-up motorcycle with some chrome flash, yet does not run into too much money. The DeLuxe Group will meet the fancy of the rider who wants the best and all of it he can use to advantage. It incorporates the full chrome group with new style strips on the top of the fenders and chevron on the front fender as well as other items.

By offering three solo groups, it is hoped to meet the requirements of practically all riders so dealers will find it easier to satisfy their demands from their regular floor stock. Other groups are the Police Group and the Utility and DeLuxe Group for Servi-Cars, Utility Group for sidecar or Package Truck outfits, and DeLuxe for sidecar outfits.

The Harley-Davidson Motor Co. announces the following price reductions: the 45 twin with cast iron heads is $5.00 list less; the 45 WLD with deep-finned cylinders and now with aluminum heads is reduced $5.00; the 74 twin is $10.00 less; the 80 twin, now with aluminum heads, is $5.00 less, and the 61 OHV is $5.00 less.

The age old advice is still good. Riders should see the new models to be able to judge them and appreciate what is offered for 1940. Production is already under way and shipments to dealers are started. Visit the nearest dealer, see and ride the 1940 line.

By Chet Billings
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