Grand Opening For Budelier’s Handsome New Los Angeles Store

From the January 1922 issue of Motorcyclist

Los Angeles, Dec. 31-Rich Budelier’s grand opening of the new Harley-Davidson sales and service building at Main and Adams closed tonight after a successful run of three days and five nights. If you get what we mean. Those two extra nights were pre-views-as they say in the movies-for specially invited guests After the preferred folks had been received and feted the “common peepul” had their chance to browse through the corridors of the new temple des automoto.

There’s a photographer in this town who has a trite little line, thus: “A good picture is worth a thousand words.” There’s a lot of truth in it, too, when Stagg is at the shutter. These are Stagg’s pictures, and, in lieu of several thousand words of description, we’ll let the pictures tell the story of what a royally nice place Rich Budelier has. It’s been a long lime coming, and there has been tea-cup gossip that it wasn’t going to be, but here it is-in the flesh.

It’s a tip-top establishment from front door to rear wall and there’s no doubt whatever but that it outranks every other motorcycle store in California in modernness, attractiveness and completeness. It’s a real credit to Los Angeles, and it is going to add much-needed prestige to the tone of the business locally. Also, even his worst enemy must admit that Rich is entitled to 100% credit for going through with such an ambitious lay-out in these times of business depression. One does’nt find many dealers doing it in the motorcycle trade, so that Rich’s nerve and confidence in staking everything in this big plant is deserving of the highest commendation.

Two thousand invitations were sent out to registered riders and friends, and, despite an exceptionally rainy week, the total attendance at the formal three-day opening was 1500 people. That shows motorcycle interest. Rich says that the total expense of the opening was $800, which probably is a Coast record for a function of this kind. But it’s a grand and glorious feeling to find, when it is all over, that it was worth it and, Rich says it was.

There were a lot who couldn’t come, who wired or wrote their congratulations and wishes for success. Some said it with flowers, quite elaborately, such as the Harley-Davidson Motor Co., Firestone, Kay Bee, Harley-Davidson dealers and personal friends. Have a look at the flowers in the pictures and judge for yourself how effusively they expressed the sentiments of the donors.

The week’s program began on Tuesday night when the Los Angeles M.C. members were special guests, following the club meeting. Upon adjournment, they proceeded to the new building, where Rich and his staff were waiting to receive them. Incidentally, these invitations brought the largest attendance to a club meeting in several months.

On arrival, the club-members were cordially welcomed and, in words of brotherly love, were invited to make themselves at home then and thereafter. Shortly, refreshments were served, a long table being installed in the salesroom. Following the repast, during which informal conversation and unanimous complements to the big boss, flowed freely, calendars and other souvenirs were distributed.

Then followed an inspection of the entire establishment, members of the organization acting as guides.

On the following night, Wednesday, Harley-Davidson dealers of Southern California, their service men, members of the racing team and the ladies, were guests at a banquet, 42 persons attending. This was indeed a family gathering, nearly everyone present being directly affiliated in some capacity with the Harley-Davidson banner.

Following the “small blacks”, chairs were pushed back and Verne Guthrie, assuming the role of toastmaster, announced that there would be some oratory of an informal nature. Sort of get-together talk for the good of the order.

We have been to quite a few Harley-Davidson dealer meetings, but this one was different. The dealers did not seem to be afraid to talk and to talk on logical points. Thoughts flowed freely and they were sound and constructive.

Wm. Miller, of San Diego, expressed the belief that a business should be judged by its sales volume and that the profits must come from sales instead of from the shop.

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