July 15, 1912 | Pacific Motocycling
A new editor has hold of this paper.
That may or may not mean anything to the casual reader at this time, but the new man hopes and intends that it shall mean something before very long.
It is a case of one man who, with all his peculiarities, has done a lot of useful work in building up motoring interest on the Pacific Coast; and of another man—the new editor—who came to the Coast after many years of similar work in the East and who had determined not to get into the same line of work out here; a case of the first man wanting the second one to take hold, and of the second man finally doing so, after getting a little knowledge of California real estate life, learning something of tent house building, well digging and other features of ranching and, above all, determining that motocycling on the Pacific Coast is prepared for the kind of journalistic representation it should have and never has had.
In brief, the man who takes the editorial chair will build up the publication. He has clone so for other publications. What has been done can be done again. It is a habit. We have the $inews of war—the “juice”—but we will not, at the start, open the throttle wide. We want the paper to grow naturally and to help build itself.
One of the first things necessary to such a result is a good business manager. He has been secured. He is not yet exclusively on this job, but very shortly will be. A cool-headed business man is vital to the success of any enterprise, and this one is a small bunch of vitality and common sense whose advice in practical matters has been sought and profitably followed by men twice his age. At present he is still organizing a ranch which will make money, but he has one hand on this wheel and his ideas are already taking shape.
The man who formerly was sole owner of the paper has gone back East for the first time in sixteen years, to loaf awhile in a little place in northern New York, where other great men have been born; to make sundry other visits and to return, in some months, and thereafter be useful at the work he is best fitted for—to roam the country over, sleep much under the open sky, write of places “off the beaten path,” and so on, always willing under the supervision of the new editor.
For the present, no names. A company has been formed and in due time the titles of the staff will be plainly hung on our handlebar.
There are already some publications devoted more or less to the technical features of the motocycle. We do not contemplate invading that field now, though what the future may show in that line we do not prophecy. We believe that the “ordinary reader,” the man who buys a machine to use and who is in the great majority, is not a technical man. He wants to know the facts which will help him select his machine and enjoy it afterward. He wants those facts in as nearly simple newspaper English as possible; and he wants the riding conditions of the country he lives in described as he himself would describe them, if he had the ability or time to do so. He wants to read such descriptions himself, to re-enjoy experiences through which he has passed, and he wants readers in other sections of the country to know what the conditions are on the Coast. To supply this need is our job. We cannot reach full usefulness in a minute, but we think we understand the situation.