“Modern To The Minute” 1935 Indian Motorcycles

By Chet Billings, Photography by Indian Motorcycle

DT-15, Dispatch Tow with Steel Body, less Tow Bar.

DT-16, Dispatch Tow with Steel Body and Tow Bar.

DT-17, Dispatch Tow with Steel Body, Tow Bar and extra padded seat and hand holds complete.

Bumper, Standard Equipment on All Models.

Special Tow Clamp for Buick or Cadillac, price on application.TC-13, Traffic Car, less Body-with Reverse Gear.

For police use the Indian 74 with 4-speed transmission is likely to stir up a lot of interest. The standard 74 and the four will undoubtedly retain their popularity in some quarters.

In the commercial line-up the Dispatch Tow offers several combinations. Two styles of bodies are available, each with a commodious compartment for tools, accessories, parts, etc. In one style the top is a metal cover, in the other it is an upholstered seat with hand rails, enabling the transport of two additional service men. (Indian has inaugurated a direct-by-mail sales campaign which is designed for dealer cooperation as a follow-up on all commercial car prospects.)

Recognizing the fact that there is a variation in police ratios, the Indian Motorcycle Company has enlarged its commercial line to enable Indian dealers to keep up their full complement of business through the commercial channel. The new feature is the Indian Traffic Car, a three-wheeled job designed to carry loads of one-half ton.

Making a survey of a large number of representative concerns, the Indian Motorcycle Company found that in 17 representative businesses average loads starting out on a delivery route are half a ton. To meet the needs in this field they designed the Traffic Car which provides for a large increase over the side-van type of vehicle, both as to volume and weight. Tractive force is upon both rear wheels, turning to right or left is equally easy. Double braking is afforded and, of course, greater maneuverability in parking than with any automobile. An exceptionally strong frame has been designed with weight being spaced so that the front wheel acts primarily in a steering capacity. The motorcycle frame supports the rider only, this being accomplished by the way the weight is spaced over the rear wheels.

It is practically impossible to overturn the Traffic Car, which gives it a greater safety value than most light automobile delivery vans. In summary, its advantages are the ease of handling in congested areas, ease of parking, speeding up delivery, safety in traffic or hilly country, and economy per pound per mile delivery. It also presents a range of advertising possibilities. Its disadvantages are possibly a feeling on the driver’s part of not being so comfortable as in the closed-in cab motorcar.

This year more than ever before it seems that the total registrations of motorcycles should increase. Many there are who follow motorcycling as a sport because they enjoy watching the capers of all the boys from our national champions down to the newest club recruit. They are under the impression that to ride a motorcycle one must be an athlete. Such is not the case. Light motorcycles, capable of every requirement for economical and safe transportation, are available to anyone in 1935. Thousands of Americans would be ahead in pleasure and money if they took to two wheels instead of four. That more of them have not is undoubtedly due to the fact that they have never been given the opportunity to ride. It is hard to believe that if these individuals had the chance to feel the power and find out for themselves the ease of handling of the ‘35 models they would not be captivated to the point of purchase.

We are prone to emphasize here, as we did elsewhere in this issue, the importance of dealers carrying an ample stock of 1935 models. During the past couple of lean years inventories have been sadly depleted. Because the situation was general, it being the practice in other lines than motorcycles to order from catalogs or literature results were not so serious as they are likely to be this year. Now the trend is back toward larger stocks.

By Chet Billings
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