It is understood that there are five color options for 1935. The combinations are: Teak Red and Black, Venetian Blue and Silver, Verdant Green and Black, Egyptian Ivory and Regent Brown, and Olive Green and Black. On police orders, Silver and Black will be supplied without extra charge. The first named color is carried on top of both fenders, the top of the tank and at the sides of the tank around the trade mark streamers. The second color in the combination is carried on the fender sides and on the sides of the tank ahead and to the head of the trade mark. The effect is one of sweeping continuity and contributes to the streamlined feeling.
Prices are slightly advanced. It has been generally recognized by dealers and riders alike that in the face of the upward trend of prices in all fields there would ultimately be an increase in connection with motorcycles. When the prices remained the same at the time 1934 models were announced everyone was surprised. Now that the increase is announced they are still surprised-surprised that it wasn’t more. There is an advance of $15.00 list on the 45 Twin, $10.00 list on the 74 Twin and $10.00 list on Servi-Cars.
More might be said about the 1935 models. However, mere words do not convey the thrill that goes with an actual trial. This year machines were shipped to nearly every part of the country before announcements were made. Go to your nearest dealer and try the new models which he is sure to have on hand.
Taste the frosting, bite the cake, if you please, possibly take a double handful out of the middle. If you do you will have a double handful of real motorcycle.
In the commercial field Harley-Davidson has the Servi-Car and the Package Truck. The former is powered with the new 45 twin motor, incorporating the new constant mesh transmission, shorter bars and the rest of the new features. This makes an ideal job for the Servi-Car service, that of calling for or delivering automobiles and towing the Servi-Car back the opposite way of the trip. Now that automobile sales have increased and service is being stressed the Servi-Car should be the means to a fine increase in motorcycle sales.
The package truck is designed for a quarter-ton capacity, and is powered with the twin 74 motor. The finish is the same as on the motorcycle. With this combination many businesses can reach out and serve suburbs whereas with light cars the cost and time element would be prohibitive. In no way is the package truck intended to carry loads greater than one quarter-ton total. Rather, it is intended as a means of speedy delivery for comparatively small merchandise, where maneuverability and economy are an important item in the delivery unit. Service on the package truck is such that there is no necessity for renting the unit. The dealer can sell it outright, realizing his own profit at once, and can service the unit on exactly the same basis he would any motorcycle. Regardless of the space he has in his own quarters any dealer can handle both the Servi-Car and the package truck because there is no necessity for storing them. He sells them like his pleasure machines.
In summary, 1935 looks like the year when motorcycle dealers and motorcycling in general should really go to town. There is one factor however, that is highly important. If a dealer is to cash in on ‘35 he is going to have to change his tactics of the past couple years. He is going to have to stock up. In every line stocks are increasing. People are again used to buying what they see-not what the salesman shows them on a chart or in a catalog. Catalog days are “just around the corner”-behind us. No catalog can do justice to the new line. The prospect has to see it and he should ride it.
Gangsters developed a phrase which should become a part of the motorcycle dealers vocabulary. “Take him for a ride!” True, the meaning is different but the effect is the same. It will get results. If a prospect-there should be thousands of them-has never ridden a motorcycle, take him for a ride. Don’t scar him to death, don’t try to sell him your ability as a stunt man. Just let him feel a reasonable amount of the power and pick-up, let him soak up the sensation of floating along without vibration, give him just enough curves that he gets the right amount of thrill out of the lean and glide of a motorcycle; then, take him in and deliver one off the floor. Take him for a ride, and watch him ride out the front door on a new 1935 motorcycle.