GoPro Launches 3D HERO® System; World's Smallest 1080p 3D Camera. Professional Quality at a Consumer Price.

Innovative Modular Design Enables Consumers to Combine two 1080p HD HERO Cameras to Create Professional Quality 3D Camera System.

April 4, 2011 - Half Moon Bay, Calif. - GoPro, the world's leading activity camera company, today announced the availability of the much anticipated 3D HERO® System, a waterproof 3D expansion kit for GoPro's best selling 1080p HD HERO camera. The 3D HERO System is available immediately at GoPro.com and is shipping to GoPro retailers worldwide with an MSRP of $99.99.

The 3D HERO System has an industry-first modular design that enables consumers to combine two 1080p HD HERO cameras to form a single 1080p 3D camera, the world's smallest and least expensive one at that. Waterproof to 180 feet, the 3D HERO System can be worn on the body, mounted on gear and vehicles, and used as a handheld camera. A dual-camera, polycarbonate, waterproof housing holds the two cameras together and a synchronization cable plugs into the back of each camera, enabling them to function as a single camera. A single shutter button controls both cameras.

"The 3D HERO System is exciting for a lot of reasons, one of them being that it's not just a 3D camera. It's really several cameras in one, depending on how the consumer wants to use it," says Nicholas Woodman, GoPro's founder and CEO. "That you can take two GoPro cameras that you would normally use independently and combined them to form a new type of camera, a 3D camera...that's extremely cool. GoPro is excited to be the first company to build a camera this versatile."

GoPro 3D Center: The How, What, and Rad of 3D Content Creation
To help consumers understand how much fun it is to capture and create 3D content, GoPro has developed an online information resource - GoPro 3D Center. This online resource features written and video tutorials about 3D in general, how to capture incredible content with the 3D HERO System as well as how to view your 3D content on your laptop, online at YouTube, and on 2D or 3D TVs. Complete product specifications, instructions and system requirements can also be found in the GoPro 3D Center at http://www.gopro.com/3d-overview

About GoPro
Based in Half Moon Bay, California, GoPro is the world's leading activity image capture company. GoPro's HD HERO line of wearable and gear mountable cameras and accessories are sold in over 60 countries, and in the USA at specialty sports retailers including Sports Authority, Sport Chalet, Cycle Gear, Best Buy, and online at gopro.com. Be a HERO.... GoPro.

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