SAN DIEGO – March 16, 2011 – WD-40 Company is proud to introduce the limited edition WD-40® Military Collectible Series, a series of four specially designed WD-40 cans that will raise money for military charities and honor those who serve or have served in uniform.
The 8-ounce cans feature special artwork that honors all branches of the U.S. military and pays tribute to those who protect their country at sea, in air and on land. For every Collectible Series can purchased through Memorial Day, May 30, WD-40 Company will donate 10 cents to three military charities, a minimum of $100,000 per charity.
“We are proud of those who serve or have served in uniform and have several members of our team who are veterans,” said Tim Lesmeister, vice president of marketing at WD-40 Company. “By partnering with organizations we know will make a positive difference in the lives of these men and women, we hope to honor their commitment and do our part to help support them and their loved ones.”
Organizations supported by the program include: Armed Services YMCA, which provides educational, recreational and social programs and services for military personnel and their families; Wounded Warrior Project, which honors and empowers injured service members through unique programs and services that meet their needs; and Veterans Medical Research Foundation, an independent medical research institute dedicated to honoring service with science so every veteran receives the finest research-based care.
“For 150 years, the Armed Services YMCA (ASYMCA) has been dedicated to serving our men and women in uniform and their resilient families, and we are thrilled that WD-40 Company has chosen to support our programs,” said Mike Landers, deputy national director of Armed Services YMCA. “The ASYMCA looks forward to working with the company in a shared commitment to serve those who serve, and we encourage people to pick up a few cans to support our military heroes.”
Those who purchase the themed cans will also get special codes to unlock exclusive online videos starring actor and retired gunnery sergeant R. Lee Ermey. The humorous videos feature the former drill instructor training civilians how to use WD-40 Multi-Use Product to solve everyday problems around the house and in the garage. Consumers can also upload their own photo with “The Gunny,” share it with friends and get a glimpse of special behind the scenes footage inside the WD-40 Fan Club.
The WD-40 Military Collectible Series is available for a limited time at retailers nationwide. To learn more about the promotion, visit SupportTroops.WD40.com