Bell Helmets Announce Upgraded MAG-9, Designed to Accommodate Sena Bluetooth System

MAG-9 SENA, First Helmet Designed for SENA SMH10 Bluetooth System

SANTA CRUZ, Calif. - Bell Helmets today announced during the Media Preview Day at the 2012 Long Beach International Motorcycle Show, the release of the Mag-9 Sena, an open-face helmet designed specifically to accommodate the Sena SMH10 Bluetooth® stereo headset communications system. An upgraded version of the Mag-9, released in February 2012, features thehighly popular Sena SMH10 and Bell is the first helmet manufacturer to integrate a docking system for the SMH10 system, allowing for convenient attachment. The all-new helmet and communications device combination will be available for media and consumers to see during the three day motorcycle show at the Long Beach Convention Center.

The Mag-9 Sena allows riders to remove the helmet's dock cover and easily insert and attach the Sena Bluetooth SMH10 communication system, without compromising the fit.

"Our Santa Cruz design/engineering team spent countless hours studying the market and potential Bluetooth partners before developing this new design that provides an unmatched riding experience in both terms of both sound and comfort," said Chris Sackett, Business Unit Director for Bell Powersports. "Unlike many communication systems, there is no cutting, drilling or tearing apart of your helmet, and riders who already have the Sena SMH10 can simply transfer it to the Mag-9 Sena."

With enhanced fit and upgraded features, such as a smoother shield operation, the Mag-9 Sena is built with a tough, but lightweight, polycarbonate shell. The helmet can be worn in multiple configurations, as the rider can choose to ride with or without the shield and visor. In addition, the Mag-9 Sena offers a fast and easy tool-free shield change, which has an optional drop-down sunshield.

"Our team of product developers continually seeks out new ways to integrate optimal riding solutions and choices in to motorcycle helmets. Our new partnership with Bell is our first engineering collaboration where we do just that - we have worked to physically integrate our popular SMH10 in to a helmet as one single unit," said Marc Woo, President of North and South America Operation, Sena Technologies, Inc. "We want riders to love using their Sena Bluetooth headsets and our partnership with Bell is a way for consumers to get both their helmet and Bluetooth device together."

The Sena SMH10 is a Bluetooth 3.0 stereo headset with a long-range Bluetooth intercom designed specifically for motorcycles. The SMH10 provides a hands-free ride, as it will sync with the rider's Bluetooth mobile phone, and allow them to listen to stereo music or voice instructions of GPS navigations by Bluetooth wirelessly. Additionally, the device provides intercom conversations in full duplex with a passenger or other riders.

The Mag-9 Sena is available for $179.95, while the Sena single system is $209.95 and the dual system is $379.95. The Mag-9 Sena is DOT Certified, weighs 1200 grams and comes in sizes ranging from XS to XXL. More information can be found by visiting BellHelmets.com and SenaBluetooth.com.

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