Ensuring riders have a great time, and are comfortable while doing so, is Sera's prime objective. Each day begins with a compulsory rider's meeting, where Sera lays down the law in no uncertain terms. He makes it abundantly clear that anyone who breaks the rules, makes an unsafe pass, scares another rider, or is generally not with the program will be summarily ejected with no refund and little recourse. "We don't tolerate crashers or hooligans," Sera adds emphatically. "We encourage all riders to ferret out those who don't follow the rules, and we have four staff members circulating the track watching what's going on. Flagrant or frequent violators will be asked to leave, possibly forever."
In addition to the staff, there are also several experienced corner workers (the same ones who work racing events) who monitor on-track conditions and rider behavior. These folks maintain constant radio contact with course-control personnel and will not hesitate to report unsafe or discourteous activity.
"We like to think Fastrack Riders is a place where people can continue honing their skills once they've been to a regular school with Keith [Code], Reggie [Pridmore] or Freddie [Spencer]. But it's not necessary to go to an established school before coming to Fastrack Riders. Our Orientation School prepares riders for the Fastrack experience, and there are extensive resources, like our own staff, local club racers, or even experienced friends that a rider can go to for help. We have an optional on-bike video program available at nominal cost so riders can see how they're doing out there. And we've added several dates at the shorter, tighter-and recently expanded-Streets of Willow for riders who are looking for a slightly slower, more real-world environment. First-time riders will find plenty of help here. In fact, that's why we offer a money-back guarantee. If a rider can honestly come to me at the end of the day and say they didn't enjoy themselves, I'll refund their money."
Fastrack Riders is sponsored by Yamaha Motor Corporation, which has stepped up to the plate in a big way to help educate riders, particularly those who buy sportbikes. Participating Yamaha dealers in the southwest United States are providing a free certificate for Fastrack Riders with every sale of a new sportbike. A $225 value, the certificate includes membership with Fastrack Riders, the Orientation School, and a full day of Fastrack Riders fun.
"I sell pleasure," Sera says with a grin that speaks volumes. "I want everyone who comes here to have a good time." Considering the ingredients Sera is mixing-motorcycles, first-class racetracks, and Southern California's generally excellent weather-that's a promise he's almost certain to keep.