Five Years Strong, Harley-Davidson Continues Support Of "Black Bikers In The Park"

MILWAUKEE (February 7, 2008) - Engines will be revving and the fun will be firing on all cylinders as Harley-Davidson Motor Company celebrates its fifth year supporting "Black Bikers in the Park" at Daisy Stocking Park in Daytona Beach. Activities scheduled at the Harley-Davidson Experience include a fashion show, Women's Rider's Edge Seminars, product displays and even a temporary tattoo parlor for kids. An added attraction is Harley-Davidson's "Hot Model" competition that is sure to rev up onlookers.

Harley-Davidson's "Hot Model" competition is a fun event where contestants first attend a casting call (March 4-6). Once participants are selected from the casting call, they will "compete for a spot" (March 6) in the Harley-Davidson Fashion show (March 7). Two models will be selected (one male and one female) to win a chance to compete in the big competition at Harley-Davidson's 105th Anniversary celebration in August. Winners will be flown to Milwaukee where they will compete with other finalists from various events Harley-Davidson will participate in throughout the year such as National Bikers Roundup, West Coast Roundup, LAMA Domestic Rally, and Black Bike Week. Two winners will be selected in Milwaukee where they will win prizes and the opportunity to be featured in Harley-Davidson's 2009 MotorClothes catalogue.

"We are looking forward to another successful year as we interact with the many Harley-Davidson owners and enthusiasts during Black Bikers in the Park," states Lynn Bonner, Market Outreach Director, Harley-Davidson. "We take great pride in supporting the African American motorcycle community. Hosting the Harley-Davidson "Hot Model" competition gives us the opportunity to showcase the uniqueness and style African Americans bring to the world of fashion and motorcycling."

Harley-Davidson is also making it possible to get up-to-the-minute information on all of the activities taking place at Daytona Bike Week and "Black Bikers in the Park" with daily online coverage including blogs, photos, Harley-Davidson "Hot Model" competition highlights, and video updates at www.harley-davidson.com/daytona.

Additional Harley-Davidson activities at the Ocean Center Arena will run from March 2-8. Highlights include:

- H.O.G. Members Only new product reception on March 2 from 10 a.m. to 1 p.m.

- H.O.G. Hospitality area on the first floor during regular show hours

- Harley-Davidson and Buell New Product Show (March 2-8 from 10 a.m. to 5 p.m. daily)

- Women's Day activities and Womens MDA Ride arrival (March 4)

- Muscular Dystrophy Association (MDA) Live Auction (March 7) and MDA Bike Raffle (March 8)

Harley-Davidson activities outside the Ocean Center during Bike Week include:

- The Harley-Davidson Traveling Museum.

- Annual Ride-In Custom Motorcycle Show Contest (March 5)

- B.O.S.S. Ball of Steel Stunt Shows

- Harley-Davidson Festival Stage with music and entertainment

- Harley-Davidson and Buell Demos (at Daytona International Speedway)

There will also be activities at select Harley-Davidson dealerships throughout the Daytona area.

For a complete listing of Harley-Davidson events, please visit our website at www.harley-davidson.comm/daytona. Since schedule information is subject to change, please check the on-site Harley-Davidson activities guide for times and locations of entertainment and other special attractions.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

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